ReMUJI: Koi Continuum by Reiko Sudo & Adrien Gardère

MUJI was founded in Japan in 1980 with a focus on high-quality products across a wide range of categories, including clothing, household goods, and food. Refusing to develop products about individuality or trends, the name in Japanese directly translates to "no brand, quality goods", MUJI prioritizes rational satisfcation.

Selection of Materials. Streamlining of Processes. Simplification of Packaging. Our products, born from these three principles, have remained unchanged to this day, embodying the essence of craftsmanship that adapts to diverse lifestyles and endures over time.
We now ask ourselves: what is necessary for our products to be cherished repeatedly long after?

We envisioned the future of manufacturing and launched our resource circulation initiative, ReMUJI, in 2010. Through selling, collecting, and regenerating by adding renewed value, ReMUJI aims to promote a philosophy of thoughtful manufacturing and appreciation for objects, much like how MUJI's philosophy has gained global recognition.
This exhibition features koinobori, or carp streamers, made from reused clothing. These garments, collected from our customers, were dyed, rewashed, and pieced together as material for this installation.

The colorful koinobori adorning the store is based on the installation "Koi Current" created by Japanese textile designer Reiko Sudo and French designer Adrien Gardère.They embody the wish for children to grow up healthy and strong, overcoming any challenges they may face. “Koi Current” has conveyed the creativity and potential of textiles to children by transcending conventional boundaries—such as clothing and space—and evolving into the free-form “koinobori,” adorned with diverse colors and patterns.
For Koi Continuum, we reuse clothing that has shared time with our customers as “materials,” using koinobori to express how objects continue to live on as they are used for a long time.

We hope this exhibition sparks new possibilities for how we engage with objects while looking toward the future, based on values distinct from those of efficiency and mass production.

MUJI