Since 2011, MUJI has been introducing folk toys as Japanese lucky charms in a “Fuku Can” (“Fortune Can”) in order to bring the fun of this particular kind of toy, rooted in each region, to as many people as possible.
Lucky charms have been used since ancient times to wish for abundant harvests and healthy, strong children, or to worship ancestors, or be objects of worship for local beliefs. These adorable charms, based on our cultural background, give form to thoughts emanating from Japan’s climate, landscape and lifestyle.

This year marks the 10th anniversary of the Fuku Can Project. While continuing to deepen our relationship with the craftsmen of folk toys in each region, we would like to take the opportunity to return to the basic principles of this creativity, rooted in Japanese culture, and to reconsider the richness of this genuine craftsmanship with you.

This exhibition, “CREATIVE IMAGINATION”, is designed to help us discover the possibilities and ideas for future craftsmanship, one that is not just to be consumed, but one that constitutes a simple and pure driving force.
We hope that it will stimulate new thinking.

ATELIER MUJI GINZA