Form and Heart Everyday is a good day

March 13 (Fri) ー October 11 (Sun), 2020 *Period extended
Venue |ATELIER MUJI GINZA

To fold, to wrap, to tie.

Japan incorporates within its beautiful culture a particular way to interpret each other’s feelings in a courteous manner with simple demeanors.
“Origata”, the method of wrapping and tying gifts, is still very much a part of our everyday lives.

We present “Form” and “Heart” in this exhibition through the wisdom and aesthetics of Origata.
A gift can be not only something special, but also a simple thing that enriches our normal lives.
Learning the meaning of these demeanors and forms and then transforming them into actions, will bring us a small yet invaluable boost of vibrant energy.

This energy celebrates a relationship between people and nature, a gift that we can also pass on to future generations.
Ultimately, then, everyday is a good day.

We hope that our hearts will always be filled with warmth towards one another, both when offering and receiving a gift.

ATELIER MUJI

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What is Origata?

A “feeling” describes a condition of the “heart” when it is touched by something.This condition of the “heart” is fluid, and moreover, invisible.

“Origata” was established as a method of gift wrapping and tying in the Muromachi era.
It is a beautiful Japanese practice that communicates an invisible “feeling” by translating it into certain visual styles of “form” and “object”.

Design isn’t limited only to creating the “form” of an “object”.
A type of behavior, such as a demeanor or an action, doesn’t have a form, but is perceived as design by Japanese people. Origata is a virtue which still plays an integral part in the offering of gifts to the present day.

Nobuhiro Yamaguchi + Midori Yamaguchi + Yuko Nishimura
Origata Design Institute

Time

10:00 - 21:00

Venue

ATELIER MUJI GINZA

MUJI Ginza 6F, 3-3-5 Ginza, Chuo-ku, Tokyo
*Admission free

Credits

  • Organizer
    • MUJI
  • Planning collaboration and Graphic design
    • Origata Design Institute
  • Space design
    • Aya Yamagishi (Cycle Architects)
  • Site construction
    • HIGURE 17-15 cas
  • Planning and Management
    • Household Design, Ryohin Keikaku Co., Ltd. and ATELIER MUJI GINZA (MUJI GINZA)

Origata Design Institute

Founded in 2001,Nobuhiro Yamaguchi + Origata Design Institute were awarded the Mainichi Design Award 2018 for “Design of folding”.

Goods

  • 【Brick wall】Related books

    In conjunction with this exhibition, we have assembled a selection of related books.

Exhibition List

ATELIER MUJI GINZA

ATELIER MUJI, named by Ikko Tanaka, a graphic designer and former art director of MUJI, embodies the role of "a workshop that returns to the roots of living while seeking inspiration for the future." This forward-thinking initiative, envisioned by Ryohin Keikaku, serves as a cultural intersection, hosting curated exhibitions and events across diverse themes, including art and design.